An insurance analytics provider wanted to detect undisclosed household drivers; often a liability for auto insurers. We led data strategy and product development using 3rd party data to infer new drivers in real time. This prototype drove immediate sales impact for two major insurers and unlocked a new revenue stream for the Insurance Analytics firm through licensed APIs.

A SaaS platform building branded marketing materials needed to improve lead quality without raising budget. We worked closely with their Demand Gen team to revamp their funnel strategy—splitting content and targeting between users and decision makers. Engagement campaigns went viral, lead-to-opportunity conversions rose by 30% in one quarter (and doubled in the next), and media spend grew 10x as the team scaled results.

A financial services app sought to extend their campaign impact beyond search and social. We launched a cross-channel initiative including audio ads, podcast sponsorships, and digital-out-of-home near partner locations. This full-funnel effort bridged their messaging gaps and delivered measurable lift in new signups, with budget shifted from Paid Social to scale the programmatic investment.

A fast-growing HR tech company wanted to scale trial signups while maintaining a $25 CPL. We designed an A/B test between ABM and intent-based custom audiences across programmatic display, identifying new high-value segments. Early results showed an 18% lift in leads and campaign optimization is keeping CPL within target—proving a scalable path for long-term pipeline growth.